PG Japan the Sk-Ii Globalization Project - 1692 Words

1. As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II. Being that this is PG’s first proposal to build a Japanese brand worldwide, it is important to take into consideration different cultures than of the consumers in Japan. Since 2005, PGs global organization has been in the middle of a restructuring program, which can sometimes cause a disruption to the normal functions of the company. Local managers resisted the surfacing of new products based on the†¦show more content†¦On the other hand, being that PG is a somewhat new company in China, their knowledge may be limited in the Chinese culture. And, all of SK-II’s other competitors are already offered in that market. So, the question arises – what is SK-II’s market readiness? To the customer, they are not familiar with this product’s application. They usually only apply a one-step program and have only recently started to switch to a three-step process. So, the seven-step application of a product might appear tedious to a customer. China also has the reputation for selling counterfeit products. The market is flooded with copies of upscale products, which causes increased costs for import taxes. DeCaesare’s second option highlights that the target market for the product consists of a more affluent clientele of beauty conscious people; and Europe has a large number of customers that fit in this category. In the Western market, SK-II’s target audience is already using a six to eight-step skin care process. Unfortunately for SK-II, this market is overcrowded and PG would need to find a way to create market visibility. Brand awareness in Europe historically shows to be costly due to television and print ad prices. Option three, for restructuring the brand in Japan, PG knows Japanese women are the most familiar, knowledgeable and are the leading consumers for the SK-II skin care solutions. It shows that Japan has the highest number of beauty-conscious consumers, which proves thatShow MoreRelatedPG Japan the Sk-Ii Globalization Project2059 Words   |  9 PagesGMBA 5075 International Management Case 5-2 - Pamp;G Japan: The SK-II Globalization Project Group Report Due date: 12/03/12 By: Wendy Rodriguez Francisco Oliveira Francisco Andujar Yichen Li Intro: This case describes how SK-II which is a fast-growing skin care product is becoming very popular with a price to match its performance. After being introduced in Hong Kong and in Taiwan, Pamp;G believes that this brand has a strong global potential. At the conclusion of this case, theRead MorePG Japan the Sk-Ii Globalization Project3489 Words   |  14 PagesPG Japan: The SK-II Globalization Project When looking at the archetype of PG it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. LaterRead MorePg Japan1454 Words   |  6 Pagesto global business management. In the context of these changes introduced by Durk Jager, Pamp;G’s new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business. Within the familiar Max Factor portfolio he inherits is SK-II, a fast-growing, highly profitable skin care product developed in Japan. Priced at over $100 a bottle, this is not a typical Pamp;G product, but its successful introduction in Taiwan and Hong Kong has de Cesare thinking theRead MoreSK-II, Japan1844 Words   |  8 Pagesï » ¿PG Japan: The SK-II Globalization Project (Harvard Business School case) Case Summary In â€Å"PG Japan: The SK-II Globalization Project† case study, the author Christopher Bartlett presents the PG’s plan of pushing SK-II as a global beauty product. In late 1999, Paolo de Cesare, President of Max Factor Japan, had given an idea to the Global Leader Team (GLT) of PG’s Beauty Care Global Business Unit (GBU) that whether it was a good idea for pushing SK-II to become a global PG brand. Since theRead MorePG Japan1409 Words   |  6 Pages Does SK-II have the potential to become a global brand within Procter Gamble’s worldwide operations? Why or why not? 2. Which of the three market options should Paulo Decesare recommendation to the GLT? What benefits do you expect to gain? What risks do you see? 3. How Should he implement your recommended option? What are the implications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successfulRead MorePG Japan1395 Words   |  6 Pages Does SK-II have the potential to become a global brand within Procter Gamble’s worldwide operations? Why or why not? 2. Which of the three market options should Paulo Decesare recommendation to the GLT? What benefits do you expect to gain? What risks do you see? 3. How Should he implement your recommended option? What are the implications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successfulRead MorePG Japan; Sk-21762 Words   |  8 Pages* Case Paper: Pamp;G Japan: The SK-II Globalization Project Mina Uwakubo Hawaii Pacific University Mr. Louis R. Collazo MGMT 6310 April 8, 2012 SK-II’s success is not only prestige skin care product or advanced technology but also its marketing approach to build the new brand. Pamp;G succeeded to connect between the core technology or product concept and local market. Through Japanese market among the world’s toughest competitors, Pamp;G developed potential source of innovations. InRead MorePG Case Study2393 Words   |  10 PagesSummary Statement/Abstract Pamp;G is a global company that is involved in many different markets including beauty and grooming and household care. The company has been through a lot of change due to the O2005 project that was undertaken in 1999 and saw a complete overhaul of the company during those years. One product that also was involved a lot during that time was the SK-II skin care product which was popular in Japan and a man named de Cesare wanted to take the product global to either theRead MoreGege997 Words   |  4 PagesAcquiring a Global Footprint (written by Tarun Khanna, Krishna G. Palepu, and Richard J. Bullock) 1. Should Tata Motors bid for Ford’s Land Rover and Jaguar units as part of its globalization efforts? What are pros and cons? 2. How else could Tata Motors compete with ford, Honda, Toyota, and other rivals? Could Tata Motors focus on competing as a parts supplier instead? 3. What is your assessment of the globalization and Mamp;A strategies of the Tata Group operating companiesRead MorePG Corparate10304 Words   |  42 PagesStatement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of Pamp;G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (Pamp;G) 9 The I/E matrix for Procter and Gamble (Pamp;G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (Pamp;G) 16 A SWOT Matrix of Pamp;G Company 21 Strengths 23 Weaknesses 23 Opportunities 24 Threats 24 The FOUR strategies 25 The SPACE Matrix 26 Calculation